So this week I am talking about behind the scenes of my job. I am a self employed Social Media Manager, and I manage social media for a client three days a week.
My job is very fast paced a lot of the time, and hours can go by without me noticing! It is a great job to have, and I really enjoy it.
Being a Social Media Manager is a fast paced job. You have to react quickly, know how to write content that’s appealing, navigate your clients requirements, and analyse data. There are so many facets to this job, and it really isn’t easy. On your days off you may still be monitoring what your clients accounts are doing, and also finding time to handle your own social media to keep bringing in new clients.
I came into this job from retail, and had been training for a long time to get to a good point to get into this industry. I started my own blog, and managed the social media for this. I wrote content for businesses of friends of mine, and I managed two friend’s social media for them.
I made the decision to start it as a business when I became self employed. This was a very big decision and also meant that I ditched my job in retail and started this new venture, with a vision of making my career goals comes true. My current work sees me an office 3 days a week. Here is a run down of my work day!
So I get in at 9am, check my emails, and sort out any things that need addressing straight away.
Then I spend about an hour on Facebook and Instagram. Great right? I post 7 posts over Facebook and Instagram for 7 accounts, like and comment on followers posts, and post posts, usually from our brands we stock on Facebook.
I also comment on the home feeds as well, targeting people that might follow us, and watch some of our followers stories and non followers stories. If I have a story to post, I will do this also as we get a huge viewership from it.
The next thing will be to start working on the content for the month. Producing a months worth of content for 7 accounts is no easy feat, and I have a content calender to help me plan for latest offers, products of the month, before and afters, and treatment focuses. I will write all of those and get them approved, and then schedule into Facebook and Instagram.
After this I focus on our emails. We tend to send out two a month, one with the Latest Offers, and a Membership one as well, getting people to join. I make them up and then get them approved and scheduled
I then update the Online Shop with all the discounts that we are doing this month, as well as putting on the Special Offers that are on that month. This can take a long time but it’s worth it as it looks great when I am done!
I post content up to our 4 Google pages as well, talking about our offers and encouraging people to get booked in.
This usually takes about 6 – 7 days to all complete, and there is some back and forthing and make sure that the client is happy with my work and ready to publish. I then schedule it all, and have to choose the opportune times to make sure that the content is scheduled for the right people to see it.
All of this can take up to two work weeks, and this means I have two weeks to concentrate on other things, such as launching a treatment, or working on our website. I tend do a full report on our social media channels, analyse our competitors, and see what is needed to be worked on for the next month.
I have a set of S.M.A.R.T goals that I use against the reports to determine how I am doing in terms of getting our social media up to the standard I want. This is a really great tool that I use in my own personal blog social media as well, and it really helps you get a focus on what is important and also helps you prioritise.
At the moment i am working on the ecommerce website. It is something that will not only push the business forward, but bring more money in for the client as well.
Being a Social Media Manager is really enjoyable. I love being autonomous, working towards goals, and interacting with people over social media!
Read my other blogs!
Goals for Summer!
Brand Profile: Home Bargains Flowers